The Advanced Content Writing Course (With AI) is a results-oriented program designed for professionals who want to create high-impact, SEO-optimized, and conversion-focused content using a modern, AI-enabled approach.
Participants work on real-time, industry-aligned projects to build a strong, job-ready professional portfolio, preparing them for freelancing opportunities, agency roles, in-house content teams, and leadership positions.
Key Outcomes
Course Curriculum (6 Weeks)
Week 1: Introduction to Content Writing Foundations
Session 1: Understanding Content Writing
- What is content writing in the digital era
- Types of content (blogs, websites, social media, emails)
- Role of a content writer in digital marketing
Session 2: Basics of Writing Skills
- Sentence structure and clarity
- Common grammar mistakes writers make
- Introduction to tone and voice
Week 2: Audience & Digital Content Basics
Session 3: Audience-Centric Writing
- Understanding target audience
- Buyer persona basics
Session 4: Blog Writing Fundamentals
- Blog structure (headline, intro, body, conclusion)
- Writing engaging introductions and CTAs
Week 3: Website & Social Media Content
Session 5: Website Content Writing
- Homepage content writing
- About Us and Services pages
Session 6: Social Media Content Writing
- Platform-wise writing approach
- Captions, hashtags, and hooks
Week 4: SEO Content Writing
Session 7: Introduction to SEO Writing
- Keywords and search intent
- On-page SEO overview
Session 8: Formatting & Readability
- Headings, bullet points, and spacing
- Readability tools overview
Week 5: AI Tools & Editing Skills
Session 9: AI Tools for Content Writing
- Using AI for ideas and outlines
- Humanizing AI-generated content
Session 10: Editing & Proofreading Basics
- Self-editing checklist
- Grammar and plagiarism tools
Week 6: Practical Projects & Career Readiness
Session 11: Content Writing Practice
- Writing blogs, website content, and captions
Session 12: Portfolio & Career Guidance
- Creating a content portfolio
- Resume and LinkedIn tips for content writers
Visit retailtodigital.com or connect on LinkedIn to enroll.
Instructor
