Course Description – Basic Level
The Basic Content Writing Course is designed to establish a strong foundation in professional writing for digital platforms. This program introduces learners to the core principles of content creation, grammar optimization, audience targeting, and digital content formats.
The course emphasizes clarity, structure, readability, and consistency, enabling participants to produce engaging blogs, basic website content, social media captions, and introductory SEO-friendly content. Practical exposure, guided exercises, and real-world examples ensure skill application from day one.
This course is ideal for students, freshers, career switchers, and aspiring freelancers seeking entry-level opportunities in digital marketing, media, and communications.
Key Outcomes:
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Write clear, structured, and audience-focused content
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Create blogs, website pages, and social media content
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Understand basic SEO writing principles
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Build confidence for internships and junior content roles
Requirements
- Basic proficiency in English (reading and writing) Willingness to learn and practice writing regularly Access to a smartphone or laptop with internet connectivity Basic computer literacy (typing, email, document usage)
Instructor
