Week 1: Introduction to Content Writing Foundations
Session 1: Understanding Content Writing
- What is content writing in the digital era
- Types of content (blogs, websites, social media, emails)
- Role of a content writer in digital marketing
- Career scope and growth opportunities
Activity: Identify content types from real websites
Session 2: Basics of Writing Skills
- Sentence structure and clarity
- Common grammar mistakes writers make
- Writing simple, readable content
- Introduction to tone and voice
Assignment: Rewrite a poorly written paragraph
Week 2: Audience & Digital Content Basics
Session 3: Audience-Centric Writing
- Understanding target audience
- Buyer persona basics
- Writing for different age groups and industries
- Emotional vs informational content
Activity: Create a sample audience persona
Session 4: Blog Writing Fundamentals
- What makes a good blog
- Blog structure (headline, intro, body, conclusion)
- Writing engaging introductions
- Call-to-action basics
Assignment: Write a 500-word blog
Week 3: Website & Social Media Content
Session 5: Website Content Writing
- Homepage content writing
- About Us and Services pages
- Writing clear and trust-building content
Activity: Draft content for a service page
Session 6: Social Media Content Writing
- Platform-wise writing approach
- Captions, hashtags, and hooks
- Content calendar basics
Assignment: Create 5 social media captions
Week 4: SEO Content Writing (Beginner Level)
Session 7: Introduction to SEO Writing
- What is SEO content
- Keywords and search intent (basic)
- On-page SEO overview
- Avoiding keyword stuffing
Activity: Keyword placement exercise
Session 8: Formatting & Readability
- Headings and subheadings
- Bullet points and spacing
- Readability tools overview
- Content formatting best practices
Assignment: Optimize an existing blog for readability
Week 5: AI Tools & Editing Skills
Session 9: AI Tools for Content Writing (Beginner)
- Introduction to AI in content writing
- Using AI for ideas and outlines
- Ethical use of AI tools
- Humanizing AI-generated content
Activity: Generate and improve AI content
Session 10: Editing & Proofreading Basics
- Self-editing checklist
- Grammar and plagiarism tools
- Improving clarity and flow
Assignment: Edit and proofread a blog
Week 6: Practical Projects & Career Readiness
Session 11: Content Writing Practice
- Writing blogs, website content, and captions
- Trainer feedback and improvement
- Common beginner mistakes
Activity: Live writing task
Session 12: Portfolio & Career Guidance
- Creating a beginner content portfolio
- Introduction to freelancing platforms
- Resume and LinkedIn tips for content writers
- Course review and assessment
Final Project: Submit a mini content portfolio
Learning Outcomes
- Write clear, engaging, and structured content
- Create blogs, website pages, and social media content
- Understand basic SEO and AI-assisted writing
- Build confidence for internships and entry-level roles
Assessment Methods
- Assignments and writing tasks
- Final project evaluation
- Trainer feedback and participation
End of Lesson Plan
